An Instagram business profile gives you access to promoted posts and Instagram ads, providing you with tools to grow your reach and engagement. Instagram ads use the same powerful advertising tools as Facebook, so you can set up, run, and track campaigns the same way you do with Facebook ads.
What’s the difference between a personal and business Instagram account?
A basic account lets you post content and view other Instagram profiles. Furthermore, you can set a personal Instagram profile to be a private account, which means only your followers can see your content. On the other hand, an Instagram business profile is public and anyone on Instagram can see it.
Should I make my Instagram a business profile?
Users interested in closely understanding who their followers are, when they’re active on Instagram and where they’re located (to name a few details) should consider switching to business profiles. You can leverage this valuable information to optimize your content.
What are the benefits of switching to a business account on Instagram?
10 benefits of an Instagram business profile
- Your Instagram bio gets an upgrade. …
- You can schedule posts. …
- Access to Instagram insights. …
- Set up an Instagram Shop. …
- Access advertising options. …
- Create quick replies. …
- Approve branded content tags. …
- Add links to Instagram stories.
Is it bad to have a business account on Instagram?
Earlier this year, Instagram released a statement clarifying that there was no difference in the feed presence of personal or business profiles, so changing between the two would have zero effect on reach. … The results showed that engagement for personal profiles was about 1% higher than for business profiles.
Can you switch Instagram from business to personal?
Changing your Instagram account from business to personal is quite simple. You need to navigate to your account settings and select “Switch to Personal Account” from the available options.
Can you tell if someone has a business Instagram?
For example, if you see any options to contact the company directly (“call” or “email”), that particular brand is using a business profile. More exactly, if you see a phone number, an email address, a business category, and even a physical location – that’s a business account.
Is it better to have a business Instagram or personal?
Sure, personal Instagram accounts let you post the same great photos as an Instagram business account, but a business account comes with more premium features. This means more ways for your potential customers or clients to reach you, as our first benefit explains.
Do Instagram business accounts get less views?
In-spite of posting personal content and doing no matter what, Instagram won’t change their view on your account. Instagram only sends your post to 10% of your followers initially if you are a business account. They do this to push you to spend more on Ads.
What can business accounts on Instagram see?
- Analytics on your posts, Stories, and promotions to see which perform the best.
- Insights into your followers and how they interact with your content.
- The ability to advertise on Instagram.
- Contact information like your physical address, website, and phone number.
What happens if I switch back to a personal account on Instagram?
Note: Each time you switch back to a personal account, your insights data on Instagram will be erased.
Can you switch back from a professional account?
If you’ve converted your personal Instagram profile to a business account, you can switch it back at any time.
What is the benefit of a professional Instagram account?
It gives you information about your followers to help you build a picture of those who take an interest in you. It shows you your performance on Instagram over the last week – change in followers, number of posts, impressions, reach, profile views, website clicks, and email clicks.