What is the Twitter audience platform?

The Twitter Audience Platform (TAP) is a network where advertisers can expand the reach of their campaigns beyond Twitter through devices served by MoPub. Conversion tracking on TAP through the API works much like Twitter conversion tracking does.

Should I use twitter audience platform?

Why Should Mobile Advertisers Use The Twitter Audience Platform? Advertisers are seeing great results with the Twitter Audience Platform. The social network says running campaigns across Twitter and the Twitter Audience Platform can double advertisers’ reach and lower CPEs by as much as 30%.

What is a twitter audience?

Twitter’s audience is leaned-in, influential, and passionate with a variety of interests. So being able to target audiences based on a number of parameters — interests, demographics, operating system, brands they follow, and a variety of other variables — means your content is targeted to the right people.

What does twitter platform mean?

Twitter is an open, real-time introduction and information service. … On a daily basis we introduce millions to interesting people, trends, content, URLs, organizations, lists, companies, products and services. These introductions result in the formation of a dynamic real-time interest graph.

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How do you find the target audience on twitter?

6 Steps to Finding Your Twitter Audience

  1. Target keywords in Twitter bios. Say you’re promoting an app for a half-marathon in Chicago. …
  2. Find active users and influencers. …
  3. Find those who use a particular hashtag. …
  4. Organize your results. …
  5. Don’t forget your tweeps. …
  6. Interact and monitor.


How do you exclude a twitter audience?

Under “Audience features” section, click “All” and select “Keywords” From there, type in your keywords and choose to “Add” or “Exclude” them.

How do you create a platform on twitter?

Here are our top 8 tips:

  1. Tweet frequently.
  2. Optimize your posting time.
  3. Post visual content.
  4. Utilize hashtags.
  5. Engage with replies, retweets and tags.
  6. Create an inviting profile.
  7. Identify followers within your network.
  8. Draw in followers outside of Twitter.

What age group uses twitter?

In February 2021, it was found that 42 percent of adults in the United States aged between 18 and 29 years used Twitter. This age group was the microblogging service’s biggest audience in the United States, followed by a 27 percent usage reach among 30 to 49-year-olds.

What percentage of twitter is female?

Distribution of Twitter users in the United States as of January 2021, by gender

Characteristic Percentage of users
Female 38.4%
Male 61.6%

What do people use Twitter for?

Twitter is a ‘microblogging’ system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources. Twitter users follow other users.

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What are the disadvantages of twitter?

Twitter has a 140-character limit to its posts, therefore, users must type tweets concisely. Users cannot tweet videos from uploading. Users can only allow send a maximum of 1000 tweets a day.

Why you should not use twitter?

It’s addictive. Like other social networks, checking Twitter can be addictive. It can become the activity you turn to habitually whenever you’re not occupied with something else. A Twitter addiction might not be as damaging as a drug addiction, but it’s a compulsion you don’t need in your life.

How do beginners use twitter?

Twitter for Beginners: The Complete Guide

  1. Step 1: Set Up Your Profile. Choose your profile name (aka handle). …
  2. Step 2: Follow Some People. This is important for two reasons. …
  3. Step 3: Understand the Twitter Lingo. …
  4. Step 3: Decide What Content to Tweet About. …
  5. Step 4: Join Trending Hashtags. …
  6. Step 5: Maintain Your Channel.


Who is Pinterest target audience?

60% of Pinterest users are women

While 60% of Pinterest users are women, don’t discount this platform if your target audience is men. In fact, male users are up 50% year-over-year, and many are heavily active users.

Who is Snapchat’s target audience?

Snapchat’s key demographics are 13 to 29-year olds with 69% of 13 to 17-year-olds using the app and 62% of 18 to 29-year-olds using it. Snapchat reached 210 million daily users in Q4 of 2019.

Can you target twitter followers?

Follower look-alikes targeting allows you to target people with interests similar to an account’s followers. For example, enter @TwitterBusiness to target people likely to be interested in advertising on Twitter.

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