Do Facebook ads need to be square?

Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens.

What dimensions should a Facebook ad be?

Facebook ad images have a recommended resolution of 1,200 x 1,200 pixels for News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Sponsored Messages. The minimum image size is 476 x 249 px.

What aspect ratio are Facebook Ads?

Facebook Image Ad Specs Cheat Sheet

Channel: Facebook
Placement Best Aspect Ratio Mobile or Desktop
Native, Banner, + Interstitial 9:16 (1:1 Carousel) Both
Native, Banner, + Interstitial w/Link 9:16 (1:1 Carousel) Both

What are the requirements for a Facebook ad?

Technical Requirements

  • Maximum File Size: 30MB.
  • Minimum Width: 600 pixels.
  • Minimum Height: 600 pixels.
  • Aspect Ratio Tolerance: 3%

What is the best audience size for Facebook Ads 2020?

Today the broader the audience is, the better results you will get. So the best audience size for Facebook ads in 2020 is over 1.000. 000 people.

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How much text is allowed in a Facebook ad?

Facebook’s advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo.

Which aspect ratio is best for Facebook?

For optimal viewing on mobile, it’s best to use vertical images with an aspect ratio of 4:5 and 1200 x 1500 px. For square images, opt for a resolution of 1080 x 1080px. And for vertical images use 1200 x 1500 px.

Can Facebook video ads be square?

Facebook video ads sizes

Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens.

Which aspect ratio is best?

16:9 is the native aspect ratio of most high-definition LCD monitors and TV’s (15:9 and 16:10 are very similar). It is 78 percent wider than it is tall, and fully one-third wider than a 4:3 screen. 16:9 widescreen monitors are ideally suited to display HD video signals.

What are the Facebook ad types?

Offer ads are a great way to help increase your sales online or in store. You are able to use offer ads as either an image, video, or carousel format. These ads help highlight your discounts or offers you want people to be aware off.

How does FB ads work?

Facebook ads are targeted to users based on their location, demographic, and profile information. … After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on Facebook or in their newsfeed.

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What is the headline in a Facebook ad?

Headlines aren’t supposed to tell your entire story — they’re simply meant to grab visitors’ attention and make them want to click your ad to learn more. Making your headline too long could cause users to lose focus and attention, and you to miss out on ad clicks.

What is the smallest audience size for Facebook ads?

While 100 is the minimum number of people in a custom audience who can be served your ad, it’s important to recognize that any list you import should be much bigger than this for a variety of reasons that I touch on below.

What is a good reach on Facebook ads?

According to their study, the average organic reach for a Facebook post is 5.5%, a drop of 2.2% from 2018. Here’s how you can see how your Page stacked up.

How do you target your audience on Facebook 2020?

How to target an audience with ads on Facebook

  1. Create the audience in the Audiences section of Ads Manager and then reference that audience when you create an ad from your Business Page or in Ads Manager.
  2. Navigate directly to Ads Manager, choose an ad objective and then create an audience.


SMM experts