Your question: What is the smallest audience you can target on Facebook?

Note: The minimum source audience size is 100 people, but we recommend setting it higher. The more people in your source audience, the more people we can find who look like them.

What is the smallest audience size for Facebook ads?

While 100 is the minimum number of people in a custom audience who can be served your ad, it’s important to recognize that any list you import should be much bigger than this for a variety of reasons that I touch on below.

What is a good target audience size Facebook?

Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.

What is narrow audience in Facebook?

You can optimize your Facebook audiences by clicking on the “Narrow Audience” button under the Interests section. Once you click on this button, you can add another layer of interests. The people in your target audience must match at least one interest from both layers.

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What is 1% look alike audience?

Depending on how closely you want to match your base audience, you can set up a lookalike audience size that’s anywhere from 1% to 10%, where the 1% includes only those people who most closely match your base audience. In the U.S., that 1% audience is about 2 million people.

What is a good target audience size?

Based on Facebook targeting options, we recommend the following audience sizes: Saved Audience: 20 000 – 500 000 people. Custom Audience: 200 – 10 000 people. Lookalike Audience: 10 000 – 50 000 people.

How do I increase the size of my audience on Facebook?

You can increase your audience size on Facebook at no added cost just by creating a lookalike audience. It’ll let you target ads to people who share traits with an existing Custom Audience. For instance, let’s say you sell jewelry and you’re already advertising to current customers on Facebook.

How do I target my audience?

13 Tactics To Find Your Target Audience

  1. Create Reader Personas. …
  2. Conduct User Surveys Regularly. …
  3. Use Google Analytics. …
  4. Find Your Target Audience On Facebook With Facebook Insights. …
  5. Find Your Target Audience On Twitter By Connecting To Your Twitter Followers Dashboard. …
  6. Run An Annual Audience Survey. …
  7. Monitor Your Social Activity.


How do I narrow my target audience?

Here are some tips to help you define your target market.

  1. Look at your current customer base.
  2. Check out your competition.
  3. Analyze your product/service.
  4. Choose specific demographics to target.
  5. Consider the psychographics of your target.
  6. Evaluate your decision.
  7. Additional resources.
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How do I choose a Facebook audience?

8 Ways to Optimize Facebook Ad Targeting

  1. Discover eight ways to optimize your ad targeting on Facebook.
  2. Choose your lookalike audience.
  3. Select the interests that fit your target audience best.
  4. Choose broad interests such as Running.
  5. Select more niche interests.
  6. Compare a small age group to a large one.


Is it better to narrow audience in Facebook?

Important: When narrowing your audience, try not to make it too specific. This can lead to an audience that’s too small to be effective. Remember that within any target audience you create, we automatically try to find the people likely to get you the result you told us to optimize for in ad set creation.

How do you get the best target audience on Facebook?

Now, I’ll show you 21 ways to improve your targeting so you immediately see better results from your Facebook Ads.

  1. Start with a combination of basic demographics. …
  2. Target your audience’s interests. …
  3. Find people already looking to buy your product. …
  4. Target people by their income level. …
  5. Focus on where your audience works.

What is the difference between audience and audiences?

One audience is enjoying one show. Two audiences are enjoying two shows or two performances of the same show. “The audience are enjoying the show” seems OK to me.

What does look alike mean?

: one that looks like another : double.

How do you create a custom audience?

How to create a Custom Audience

  1. In the Audience section, below Custom Audiences, select Create New.
  2. Choose Custom Audience from the dropdown.
  3. Select a source. All options are described in the carousel below.
  4. Enter the criteria for your ad set’s Custom Audience. …
  5. Name your audience.
  6. Select Create Audience.
  7. Select Done.
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