Users interested in closely understanding who their followers are, when they’re active on Instagram and where they’re located (to name a few details) should consider switching to business profiles. You can leverage this valuable information to optimize your content.
Should I convert my Instagram to a business profile?
An Instagram business profile gives you access to promoted posts and Instagram ads, providing you with tools to grow your reach and engagement. … If you haven’t already gotten started with ads, it’s definitely worth considering adding them to your Instagram marketing strategy this year.
Is it better to have a business or personal account on Instagram?
Sure, personal Instagram accounts let you post the same great photos as an Instagram business account, but a business account comes with more premium features. This means more ways for your potential customers or clients to reach you, as our first benefit explains.
Is an Instagram business account worth it?
But what about the features that come with an Instagram business account? There are definitely pros to switching to an Instagram business account, like: You get insights and statistics about your followers. You also get data on impressions, reach, website clicks and can see viewer trends without leaving the app.
Is it bad to have a business account on Instagram?
Earlier this year, Instagram released a statement clarifying that there was no difference in the feed presence of personal or business profiles, so changing between the two would have zero effect on reach. … The results showed that engagement for personal profiles was about 1% higher than for business profiles.
Is a business Instagram account free?
It’s free to have an Instagram business account, and there are no specific requirements in terms of followers or content. But if you need 10 reasons why you should consider giving it a whirl, good news: I am just itching to do a countdown here.
What can business accounts on Instagram see?
- Analytics on your posts, Stories, and promotions to see which perform the best.
- Insights into your followers and how they interact with your content.
- The ability to advertise on Instagram.
- Contact information like your physical address, website, and phone number.
Is a professional account the same as a business account on Instagram?
Professional Accounts can be both Business or Creator Accounts on Instagram. … If you’ve linked a Facebook Page to your professional account, you’ll only be able to share your Instagram posts to Facebook through that Page.
What are the pros and cons of a business Instagram account?
Should You Switch to an Instagram Business Account? Pros and Cons
- Instagram Insights. Marketing shouldn’t be hard. …
- Promoted posts and advertising. …
- Customers can shop in-app. …
- Swipe-up links in stories. …
- Contact links. …
- It’s free. …
- Less personal. …
- Potential decreased visibility.
What is the benefit of having a business account on Instagram?
Switching to an Instagram business account gives you the ability to access built-in insights about your account and its performance. You’re able to take a look at your post performance, follower activity and audience insights.
What is the advantage of having a business account on Instagram?
Auto Publishing with Later is a huge benefit of having an Instagram Business account. Not only will it help you plan your feed and save you time, but it also allows you to publish your posts when your audience is most active — which means more engagement on your posts!