Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t. Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated.
What counts as a Facebook video view?
A “video view” is defined as a view of three seconds or more and will appear for all videos, including those that come to life as people scroll through News Feed. We’ve also renamed the “video plays” metric “clicks to play video.” These register after a person has clicked to play a video and it has started.
What’s the difference between post reach and views?
Reach refers to the total number of unique accounts that have seen your post or story. Impressions measure the total number of times users saw your post or story. … “Page views” is the total number of pages viewed by all of your users.
Why are my views higher than my reach?
If your Instagram impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times. … Break down your Instagram engagement rate by media type to understand if your audience is more likely to engage with photo posts, video posts, or carousel posts.
What does Reached mean on Facebook?
“People Reached” on Facebook refers to how many people saw either a specific post or any content posted by your page. “Post Reach” is the number of users who saw your specific Facebook post. “Page Reach” is the number of users who saw any content posted by your page.
What are 3-second video views on Facebook?
Definition: 3-second video views counts the number of times a video was played for at least three seconds or its total length if the video is shorter than three seconds. Video views are counted separately from each impression of the video and any time spent replaying the video is excluded.
Does watching your own video count as a view?
Yes, if you watch your own video, it counts as a view. But, if you do this again and again within a short period of time, YouTube will stop increasing your view count.
Can views be more than reach?
It depends on whether or not your posts push people to click through to your page, or if they have other goals. A click through a post link to your website won’t get you a page view, so you’ll often have a higher page reach than page views. … Page views are useful if you want people to be viewing your page.
What is more important reach or engagement?
Engagement metrics are important to consider if you are trying to build a relationship with your customers, increase their loyalty to your business, or measure your customers’ intent to take an action, like purchasing your product. … And with higher engagement comes higher visibility (aka higher reach) for your posts.
Is reach the same as views on Facebook?
What’s the difference between Page views, reach and impressions on Facebook? Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t. Reach is the number of people who saw any content from your Page or about your Page.
How is reach calculated?
The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).
What is a good Instagram reach?
Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.
What is a good average view duration on YouTube?
For most videos, an average view duration in the 70-80% range is performing well. Anything above that is a very well constructed video.
What is a good reach on Facebook?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
Why is reach important on Facebook?
It means that the more patients who like your page interact and talk about your practice via your Facebook posts, the larger your total reach is and, more importantly, how many potential new patients are seeing your practice on Facebook!
Does Facebook lie about page views?
“No, Facebook does not provide the ability to track who is viewing your profile, or parts of your profile, such as your photos.