How do I view Facebook video analytics?

To view and analyze your video metrics in Facebook Page Insights, log into Facebook, head to your page, and click the Insights tab at the top of the page. Then select Videos on the left. To access your Facebook video insights, click Insights and then select Videos.

How do I see Facebook video views?

To get the Video View Rate, you calculate the ratio of Total Views to Total Impressions, both metrics available in Facebook Insights.

  1. Video View Rate = Total Views / Impressions.
  2. 30-Second View Rate = 30-Second Views / Total Views.
  3. Complete View Rate = Complete Views / Total Views.


How do I read Facebook Analytics?

You can find Live analytics by clicking on the Live video you’d like to see the metrics for, or find them in your Video Library tab in Page Insights.

What is considered a video view on Facebook?

A “video view” is defined as a view of three seconds or more and will appear for all videos, including those that come to life as people scroll through News Feed. … Using the “data breakdowns” feature in Ads Reporting, you can also learn how specific audiences responded to your video.

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What is the difference between video views and reach on Facebook?

The main difference between reach and views is straightforward: the number of views represents how many times each piece of content was actually seen. The total number of views includes every single time a piece of content was viewed. … Each time they saw it counts as a view.

How do I set up Facebook Analytics?

To set up Facebook Analytics:

  1. Integrate your channels. This table maps supported channels with how you set them up. …
  2. Review the events and parameters you’re logging (sending) in Activity > Events.
  3. Log additional events and parameters as needed.
  4. Confirm that events and parameters are logging correctly.

Is there a Facebook Analytics app?

With the mobile app, you can view and customize your most valuable analytics reports on the go. On the Facebook Analytics mobile app, you’ll find the following sections: Overview: Displays key metrics for your event sources based on the standard events you log.

How do I find reach on Facebook?

To view page level Reach, just click on the Statistics tab. By default, you will be taken to the page-level data. Scroll down, and you’ll see a graph for Reach. To view the post level Reach, click Posts from that Statistics tab and then select Reach from the second drop-down.

Can someone tell if I look at their Facebook page a lot?

No, Facebook doesn’t tell people that you’ve seen their profile. Third-party apps also can’t provide this functionality. If you come across an app that claims to offer this ability, please report the app.

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What are 3 second video views on Facebook?

Definition: 3-second video views counts the number of times a video was played for at least three seconds or its total length if the video is shorter than three seconds. Video views are counted separately from each impression of the video and any time spent replaying the video is excluded.

How much of a video do you have to watch to count as a view?

For a video to get a view, a user has to watch the video for at least three seconds. You can get multiple views from the same user as long as each time your video loops, they watch at least three seconds of it. In fact, watching your own Instagram video for longer than three seconds counts as a view, too.

What does 1 person reached mean on Facebook?

What Does “People Reached” Mean on Facebook? “People Reached” on Facebook refers to how many people saw either a specific post or any content posted by your page. “Post Reach” is the number of users who saw your specific Facebook post. “Page Reach” is the number of users who saw any content posted by your page.

Can views be more than reach?

It depends on whether or not your posts push people to click through to your page, or if they have other goals. A click through a post link to your website won’t get you a page view, so you’ll often have a higher page reach than page views. … Page views are useful if you want people to be viewing your page.

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Are Facebook video views accurate?

“View” might not be the most accurate metric to judge the viewer interest from so let’s dive into it a bit deeper. The average length of a video was 55.3 seconds. The average view duration was 18.2 seconds, which means that people watch only a third of a video on average.

17 Facebook Video Facts And Insights You Need To Know.

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